DESIGN, VISUAL IDENTITY
Saben Lee, NBA
Saben Lee is a professional basketball player formerly for the Detroit Pistons of the National Basketball Association. Saben’s goals to expand his personal brand to business ventures, mean’t creating a strong brand identity that could be translated across his interests.
The primary logo mark is an intersection between the power of his name, Saben and the number 38 which was his first jersey number in the NBA.
The primary logo mark is an intersection between the power of his name, Saben and the number 38 which was his first jersey number in the NBA.
