DESIGN, VISUAL IDENTITY
Our goal to rebrand Molly’s Cupcakes was driven by improving the visual communication and information architecture to not only help retain the current customer base, but also increase the amount of new customers for the shop.
From "Molly's Cupcakes" to "Molly's Sweets" / “Molly’s”
The decision to change “Molly’s Cupcakes” to Molly’s Sweets aka “Molly’s” was an easy one. By restricting themselves to just cupcakes, the average consumer would never know that the bakery sells more than cupcakes. molly’s sweets has a wide assortment of sweets to choose from, including but not limited to: cupcakes, cakes, and ice cream. We are thrilled to present molly’s sweets- a brand that will reach all sweet lovers with ease.
Molly’s Cupcakes
Our goal to rebrand Molly’s Cupcakes was driven by improving the visual communication and information architecture to not only help retain the current customer base, but also increase the amount of new customers for the shop.
From "Molly's Cupcakes" to "Molly's Sweets" / “Molly’s”
The decision to change “Molly’s Cupcakes” to Molly’s Sweets aka “Molly’s” was an easy one. By restricting themselves to just cupcakes, the average consumer would never know that the bakery sells more than cupcakes. molly’s sweets has a wide assortment of sweets to choose from, including but not limited to: cupcakes, cakes, and ice cream. We are thrilled to present molly’s sweets- a brand that will reach all sweet lovers with ease.
