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Pinterest Black History Month Campaign

Role: Creative Director/ Designer, Graphics

Traveling has not always been a safe or welcoming experience for Black people across the world, yet there are still pockets of seemingly undiscovered Black culture almost everywhere.

In spite of laws and aggression created to suppress them, the ancestors of many Black Americans persisted and found that travel was the best way to learn from and connect to the Black diaspora. We have a lot to learn from them, and a lot to learn from our people around the world. Travel is connection, and for Black History Month we created a campaign to inspire travel without borders on Pinterest.

‘Find your routes’ to Black travel on Pinterest.

As Pinterest’s first external Black History Month campaign, ‘Find your routes’ connects the past, present and future of Black travel. Our team did this by referencing the historical Negro Motorist Green Book throughout our visual identity, while telling the story of the Black travel experience from the voice of our elders- all to inspire our next destination.


Pinterest Black History Month Campaign

Role: Creative Director/ Designer, Graphics

Traveling has not always been a safe or welcoming experience for Black people across the world, yet there are still pockets of seemingly undiscovered Black culture almost everywhere.

In spite of laws and aggression created to suppress them, the ancestors of many Black Americans persisted and found that travel was the best way to learn from and connect to the Black diaspora. We have a lot to learn from them, and a lot to learn from our people around the world. Travel is connection, and for Black History Month we created a campaign to inspire travel without borders on Pinterest.

‘Find your routes’ to Black travel on Pinterest.

As Pinterest’s first external Black History Month campaign, ‘Find your routes’ connects the past, present and future of Black travel. Our team did this by referencing the historical Negro Motorist Green Book throughout our visual identity, while telling the story of the Black travel experience from the voice of our elders- all to inspire our next destination.