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CAMPAIGN, CREATIVE DIRECTION + DESIGN

Pinterest Black History Month Campaign– ‘Find Your Routes’


‘Find your routes’ connects the past, present and future of Black travel. Our team did this by tapping into the historical Negro Motorist Green Book through our visual identity, while telling the story of the Black travel experience from the voice of our elders- inspiring our next destination.

Fun fact, my grandma, Blanche, is the narrator in the video!

︎︎︎ Creative in Action:
Pinterest Newsroom
Ad Week
︎︎︎ Press:

Adweek
CampaignUS
Canvas8
Cheddar
DiversityQ
Social Media Today


CAMPAIGN, CREATIVE DIRECTION + DESIGN

Pinterest Black History Month Campaign– ‘Find Your Routes’


Role: Creative Director/ Designer

Traveling as a Black person may not always feel safe or welcoming in many places, but there are still pockets of seemingly undiscovered Black culture all over the world. Our ancestors, in spite of laws and aggression created to suppress, persisted and found that travel was the best way to learn from and connect to the Black diaspora. We have a lot to learn from them, and a lot to learn from our people around the world. Travel is connection and Pinterest is here to help us connect.

‘Find your routes’ to Black travel on Pinterest.
As Pinterest’s first Black History Campaign, ‘Find your routes’ connects the past, present and future of Black travel. Our team did this by tapping into the historical Negro Motorist Green Book through our visual identity, while telling the story of the Black travel experience from the voice of our elders- inspiring our next destination.

Fun fact, my grandma, Blanche, is the narrator in the video!

︎︎︎ Creative in Action:
Pinterest Newsroom


︎︎︎ Press:

Adweek
CampaignUS
Canvas8
Cheddar
DiversityQ
Social Media Today