CAMPAIGN, ART DIRECTION + DESIGN
Apple Fitness Campaign
Role: Art Director/ Designer
In an effort to build stronger brand awarenss and promote the Apple Fitness app, Apple sought to run a campaign on Pinterest. With a focus on Apple Fitness, I designed an interactive ad campaign that allows a user to have custom experience, leveraging AI generated feedback from a “virtual assistant” to determine their next fitness plan.
Ultimately, these designs were the highlight point of the H2 Apple creative strategy pitch, leading to a 6 month, $7M Apple OMD AMP (40% increase y/y).
In an effort to build stronger brand awarenss and promote the Apple Fitness app, Apple sought to run a campaign on Pinterest. With a focus on Apple Fitness, I designed an interactive ad campaign that allows a user to have custom experience, leveraging AI generated feedback from a “virtual assistant” to determine their next fitness plan.
Ultimately, these designs were the highlight point of the H2 Apple creative strategy pitch, leading to a 6 month, $7M Apple OMD AMP (40% increase y/y).
