Pinterest at CES 2025

Creative Direction & Design
Brand Activation • CES 2025

CES is a business conversation. Pinterest needed a space that could hold meetings, demonstrate product, and still feel unmistakably Pinterest—not a trade show booth, but a brand environment that made the case for creativity as a performance driver.

I owned the creative direction end to end, working with Design Scene to bring it to life. The concept was grounded in Pinterest Predicts’ cherry trend, expressed through an all-over Pinterest red that made the space impossible to miss. Guests entered through an LED pin tunnel I designed, which set the tone before they’d seen anything else. Inside, a slot machine activation I designed turned ad strategies and case studies into a tactile, trend-based game. A Collage Studio let guests build digital collages pressed onto custom totes. Meeting rooms and a lounge kept the business conversations moving.

The space welcomed 700+ customers and partners, doubled meetings year-over-year, and produced 291+ custom totes.

Process

The moodboard started with a single question: what does unmistakably Pinterest feel like in a room. The answer was red—not as a brand shortcut but as a total environment. Deep, saturated, immersive. The tunnel reference and the slot machine came out of that same direction: every element had to feel intentional, not decorative.

Credits

Team

Agency
Design Scene

Executive Creative Director
Steve Peck

Executive Producers
Jasmine Glover & Jo Gordon

Creative Direction & Design
Christyna Conway

Creative Production
Tamara Costa

Pinterest at CES 2025

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Last updated: SS2026

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