Art Direction & Design
2024
UO x Pinterest: Space Shift
Ahead of back to school season, Urban Outfitters launched a three-stage campaign called “Shift Happens.” To kick it off, Pinterest partnered with UO, hosting a two-day event at New York City’s Chelsea Factory. At the event, guests explkored 10 rooms, each curated by creators in collaboration with Urban and Pinterest creative teams.
In addition to the IRL pop up experience, Pinterest and UO lanched a “Back to College” contest where we asked students to create a board of their dream dorm and share it on Instagram using our new Board Sharing feature for a chance to win $5,000. As a result of Pinterest’s promo content, this contest became the most entered contest in Pinterest history.
Cierra Yetts
Executive Producer
Ellen Corsaro
Stephanie Ocampo
Christyna Conway
Abby Adesanya
Leah Gordon