Chromatic Daydream

Environmental & Sculptural Design
Installation • Cannes Lions 2025

A visual language built from layered acrylics and light in constant motion. The sculptural centerpiece was positioned at the heart of the activation space, a placement determined through a light study, and echoed in smaller acrylic vignettes throughout. This created a design language that carried across the entire environment.

I developed this concept alongside our ECD, directed our 3D designer from brief through production, and made the material and color sequencing decisions that determined how light moved through the sculpture. The result became the design DNA for the entire environment.

Part of an activation that earned Pinterest Adweek’s Experiential Brand of the Year.

Process

The early structural studies explored how to suspend the acrylic panels at scale without compromising the lightness the concept required. The color study came later, working through sequences on paper before committing to the final material samples.

Credits

Team
Agency
Amplify

Executive Creative Direction
Sean Doyle

Executive Production
Stacey Mayhew

Art Direction & Design
Christyna Conway & Brandi Steele

Creative Production
Tamara Costa

3D Design
Osaze Stigler

Photography
Kelly Puleio

Chromatic Daydream

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Last updated: SS2026

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